My background began in fashion design, studying first at the FRA and later Styling and Creative Direction at Istituto Marangoni in Milan. While that gave me a strong foundation in product, construction, and aesthetics, my interest quickly expanded beyond the garment itself. I became increasingly drawn to how brands communicate, how they create desire, and how they build lasting relevance through image and identity.

Since then, I have worked across creative direction, brand development, content strategy, styling, social media, e-commerce, and campaign production. Working across both the creative and commercial sides of a project has shaped a perspective that is both instinctive and strategic. I am interested not only in how something looks, but in how it is positioned, how it connects, and what makes it resonate.

Alongside client work, personal projects remain a central part of my creative practice. They provide space to explore ideas more freely and continue developing my skills across creative direction, photography, styling, lighting, and post-production, while refining my visual language beyond the structure of a commercial brief.

Launching my own brand gave me first-hand experience of building a business from the ground up. From product development and manufacturing to positioning, marketing, and customer engagement, the process deepened my understanding of the relationship between creative vision and commercial reality. It reinforced the importance of clarity, consistency, and strategic thinking in building a brand that feels both compelling and cohesive.

I am most interested in work that sits at the intersection of image, identity, and strategy - building thoughtful visual worlds that strengthen a brand's presence and create a lasting connection with its audience.