From an early age, I was drawn to the language of image and identity. I spent much of my childhood observing my mother’s sense of style, studying the way she dressed, combined pieces, and expressed herself through clothing with an almost obsessive attention to detail. Alongside film, magazines and visual culture, it became clear to me that this was an industry I wanted to be apart of.

After finishing school, I immersed myself in different areas of the creative industry through a range of internships, exploring where I could contribute most authentically. Initially believing design would be my path, I completed a Level 3 Fashion Design course at the FRA, where I developed a deeper understanding of construction, silhouette and the creative process behind making garments.

Over time, I realised my interest extended beyond product itself. I became increasingly fascinated by visual communication. How an idea moves from concept to consumer, and how imagery, narrative, and strategy shape the way people connect with a brand. This led me to Milan, where I studied Styling and Creative Direction at Istituto Marangoni. Living and studying in a different culture broadened my perspective on aesthetics, communication, and brand strategy, while refining my approach to image-making and creative thinking.

Since then, I have worked across campaign imagery, film, social media, e-commerce, styling, branding and design - helping translate brand identities into cohesive visual worlds with clarity and intention. More recently, I launched my own brand as an experiment in both creativity and business. It became an opportunity to explore ideas around reversibility, sustainability and consumer behaviour, while gaining first-hand experience of the realities behind building a brand. From sourcing and manufacturing to marketing, positioning and communication.

Having experienced both the conceptual and operational sides of the industry, I now bring a well-rounded perspective that combines creative direction with strategic understanding. I’m interested in contributing that perspective within a larger, established brand, producing work that feels culturally aware, visually considered, and emotionally resonant.