I’ve worked with brands at different stages of growth, helping to shape their visual identity through content, campaigns, and product. From launching new concepts to refining existing ones, my role has involved translating a brand’s point of view intoimagery and experiences that feel cohesive, distinctive, and commercially effective.

Across The Border was my first experience working within a small, founder-led team, where I worked closely with the founder to translate his vision into campaign and social content. Being involved at every stage of the process gave me a strong understanding of how a brand’s identity is shaped through casting, imagery, and execution.

My role spanned campaign ideation, talent scouting, and content creation. I led casting, selecting talent that reflected the brand’s aesthetic, and captured behind-the-scenes imagery across film, Canon, and iPhone. I also edited content across Adobe Creative Suite, CapCut, and TikTok, adapting assets for different platforms while maintaining a consistent visual point of view.

Working in such a hands-on environment taught me how to balance creative instinct with practical execution, and how every detail, from the people you cast to the way content is edited, contributes to how a brand is perceived.

Across The Border — Creative & Casting Coordinator

Campaign Video: Launch and first collection.

Shot and edited by me.

Campaign stills produced for both e-commerce and social content.

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Campaign: Drop 2.

Led the campaign from initial concept and casting through to launch, overseeing social and website content to maximise engagement and conversion.

Promotional Content: Drop 2

Performer Pilates

Performer Pilates Barbados was a brand launch and creative development project focused on establishing the studio’s visual identity and growing its digital presence within the Barbados wellness space. Working closely with the founder, I supported the launch of the studio through social media strategy, campaign planning, creative direction, and content development designed to build engagement and establish a recognisable brand identity from the outset. 

My role included coordinating and planning content shoots, developing launch campaigns, and creating an ongoing content strategy focused on audience growth, community engagement, and brand consistency across digital platforms. I also organised collaborative competitions and promotional partnerships with local wellness and lifestyle businesses, including a smoothie and health café, alongside treatment-led campaigns with a dermatologist offering facials and skincare services to help increase reach, visibility, and local brand awareness.Alongside this, I designed the studio’s branding and logo identity, as well as two merchandise collections which both sold out. 

The project allowed me to combine creative direction, branding, content strategy, styling, campaign planning, and partnership marketing within a growing lifestyle and wellness brand, helping translate the studio’s vision into a cohesive and commercially successful visual identity.

Launch Video: conceptualised and directed by me.