Personal Projects

My personal projects are an extension of my creative practice — a space to experiment, refine ideas, and explore visual storytelling in a more instinctive way outside of client-led briefs. Alongside my professional work, I continue to develop skills in photography, lighting, composition, and post-production editing through self-initiated concepts and creative experiments. These projects allow me to challenge my perspective, push my creative boundaries, and continuously evolve my visual language. The work featured here reflects my approach to building strong narratives through visual communication, with a focus on atmosphere, storytelling, and producing imagery with clear creative direction and purpose.

Calendar Girl.

Calendar Girl is a self-initiated visual diary documenting a year of personal diary entries written throughout a turbulent relationship. Structured month-by-month like a calendar, each image was created in direct response to a specific entry, memory, or emotional experience from that period of time. The project translates personal moments into constructed editorial scenes, exploring themes of heartbreak, self-discovery and femininity. From being ignored on my birthday, to periods of reconciliation, emotional instability, escapism, and eventually leaving home during the breakup. Each photograph acts as a visual interpretation of that month’s emotional state, paired alongside the original written diary entry and presented within a calendar format. Developed as a storytelling project, Calendar Girl explores the relationship between memory, performance,  and emotional expression through highly stylised imagery and set design. The project allowed me to further develop my skills across creative direction, photography, lighting, styling, composition, and post-production, while exploring how personal experiences can be translated into strong visual narratives and campaign-style imagery.

Constructed Selves.

Constructed Selves is a self-initiated editorial project developed in response to the documentary Paris Is Burning and the underground ballroom culture of 1980s New York. The project explores themes of identity, performance, gender expression, and transformation through editorial photography, movement, styling, and performance. At a time when many LGBTQ+ individuals, particularly Black and Latino queer communities, were rejected by mainstream society. Ballroom culture created spaces of belonging, self-expression, and chosen family through art, fashion, and competition. The project reflects on how these communities used creativity as both a form of resistance and celebration, ultimately influencing the worlds of fashion, beauty, music, and visual culture that continue to shape mainstream media today. Rather than creating a traditionally polished fashion shoot focused solely on garments, the project uses movement, distortion, daring styling, motion blur, and experimental post-production techniques to visually represent themes of identity, performance, connection, and self-expression. The series allowed me to apply and develop my skills across creative direction, photography, lighting, styling, and editing in a more conceptual way. 

Girlhood Online.

Girlhood Online is a self-initiated editorial project exploring the impact of social media and digital culture on modern childhood through the perspective of my younger sister, who began growing up online during the COVID-19 pandemic. At six years old, much of her education, communication, and social interaction shifted onto screens, introducing social media, online gaming, FaceTime, and digital communication at an age where childhood would traditionally be shaped by outdoor play, imagination, and in-person connection. Through conversations with her, I began reflecting on the stark contrast between her upbringing and my own experience growing up in the early 2000s, before constant online exposure became the norm. The project explores how technology is changing the way children socialise, communicate, and perceive themselves from an increasingly young age. Alongside a reduced sense of imaginative play and physical exploration, I became aware of how quickly young girls are now exposed to conversations surrounding appearance, beauty standards, body image, and self-presentation through platforms such as TikTok and Instagram. Concepts surrounding weight, body hair, makeup, hair styling, and online validation are now introduced during formative childhood years, long before many previous generations encountered them. Shot outdoors on iPhone using pieces sourced from my mother’s wardrobe, the imagery contrasts themes of innocence, playfulness, and fantasy with the growing influence of online culture and curated self-image. The project reflects on the loss of childhood naivety within the digital age, while questioning how constant online exposure may be shaping confidence, identity, and self-worth in younger generations long before they fully understand the world they are consuming.
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