Tease - Creative Direction
A self-initiated brand exploring a more considered approach to fashion, produced in London using deadstock fabrics and designed around versatility through fully reversible pieces. I designed the collection and developed the brand from the ground up, working closely with manufacturers across production. I established the visual identity across logo, packaging, and digital, shaping all campaign ideation and visual output, which I shot and edited. I oversaw the brand’s digital presence and marketing, while directing a small team to ensure a cohesive and consistent point of view.
Conceptualised and creatively directed by me, from initial idea through to final execution.Launch Video - The Teaser Collection
Campaign stills and behind-the-scenes imagery, captured across film, Canon, and iPhone by me.
E-commerce imagery shot and retouched by me.
Led creative direction from concept through to final edit.Campaign Video - The Tied-Up Collection.
Tied-up e-comm images produced and edited by me
From concept to final edit by me.
